They want to establish a new group on the online community, and then no one participates. They say they want a course but no on registers. We offer them a discount designed to drive sales, but there is no boost.
Members do not always do what we think they should be doing. They have their priorities, their careers, their own goals, and a series of challenges that prevent them from doing what we think they should do. Our job is not to get them to do what we think they should do; rather, our job is to help them do what they need to do.