Some associations are in a position to set a good example for members.
We can set the tone of the culture for our industry or profession. We can model excellent customer service. We can show a keen interest in the future, a desire to make things better, and a forward-thinking attitude. We can aspire to become great servant leaders. We can hone our communication, change management, and managerial skills. We can take chances, evolve our organizations, and solve problems. We can be collaborative, invite discussion, and solicit great ideas.
When members like what they see, they may want to emulate our best behaviors.