Arlene is a very engaged association member. She faithfully renews every year. She attended the annual conference every year for the past seven years. She reads many of the publications and newsletters. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore.
Arlene is a promoter; she frequently recommends the association to other professionals in the industry. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles.
Like the members she refers, Arlene is no stranger to volunteering. Throughout her member career, she’s been a presenter, appeared in video testimonials, and written articles. She is an active mentor. Arlene served in leadership roles at both the state chapter and the national level. Arlene seems almost shockingly engaged but, Arlene’s behaviors are typical of very engaged members.
Members like Arlene are the ones who enable associations to thrive. They share their money, attention, time, trust, and talent with the association. They grow awareness with non-members, and their recommendations influence new members to join. They share best practices, new ideas, and help change outdated perceptions to help improve the industry or profession.
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