Sometimes we have to tell people things we do not think we should have to say to them:
- The vibrant association is dynamic because members like you tell professionals like you all about the association.
- Your experiences in our industry or profession might be very different than our other members’ experiences.
- There is a lot of value in your membership, here let me show you.
- Renew right away, so you do not accidentally forget.
- Smile more, and our culture will get better.
- Welcome new members, they are scared.
Gentle reminders go a long way toward improving our member’s value, experience, and culture.
- Members want to be seen
- When association professionals assume positive intent
- Add value for members even when they are not succeeding