Often we try best in class strategies and tactics from other associations. For-profits are also excellent sources of ideas and best practices.
Disney developed a super helpful email series to prepare guests for their trip and get them excited about their upcoming vacation. Associations could also use an email series to prepare attendees and get them looking forward to the conference.
Some hotels have perfected the check-in experience. Associations can pull the best parts of that experience to design a welcoming conference registration.
Many for-profits employ single sign on for their website through Facebook or Google. Could your association do that?
Moo.com notes on their blog how long it will take to read each post. Our members wonder the same thing each time they consider clicking a link to an article in our newsletters.
The promotional emails sent from Southwest Airlines are generally two sentences long. Many of these messages are just a headline and one sentence. Our members sometimes find long emails confusing and get overwhelmed when there are too many actions to take. Would two sentence promotional emails get more opens and clicks?
These are just a few ideas from the for-profit world. What else might you be able to adapt from for-profits to your association?