Up until about a second ago, I thought about virtual reality as a program. Much like Microsoft Word. Virtual reality will be one more tool in the toolbox professionals can use to communicate, teach, connect, and learn.
As professionals move to virtual reality and augmented reality associations will jump on board and deliver training and other products through this new medium. Just like with other past technology revolutions, some associations will not react in time opening the door for other forward-thinking organizations to snatch a bit of association market share.
I made the assumption that virtual reality will evolve like the platforms of the past. Consider LinkedIn. LinkedIn provides the structure and we all provide the content. Virtual reality has to evolve in a similar way, right? Well, this is just one path new technology could take.
And virtual reality might not grow that way. The developers may not develop a structure that we add content to. These developers may also curate, edit, and produce the content which could cut some associations out of the picture.
Virtual reality promises to add a ton of value. And like any technological innovation, virtual reality promises bring a lot of change and pain. It seems like virtual reality is a technology of the future but, it is not. It is here right now. It is worth reaching out and finding partners at these new technology companies to start figuring out how to build value for members in the future.