How many chapter meetings start at 8 AM? How many associations put on happy hours? These events plus conferences, symposiums, and golf outings all exclude many working moms.
The morning school bus arrives right around 8 AM making early morning meetings nearly impossible. Most after-care facilities have rules about late day pickups. Day or days long events are also hard to get to for all the same reasons.
It is true, some working dads pick up and drop off children or can pitch hit while mom is on the road, but many women handle most of the childcare logistics. Even if they technically could find someone to cover for them while they attended an association event scheduling and organizing is time-consuming not to mention guilt-inducing. Time away from the office for sick kids or school vacation puts additional pressure on working moms to be in the office whenever they can.
For many working moms it is a stretch to get in their 8 hours or more plus commute. These moms are assessing their priorities every day, and if, the association doesn’t fit into their long list of must-do-today items, we miss out on this crucial segment’s time, attention, ideas, and of course, money.
So how do we reach her?
During the workday. Make it easy for her to find the solutions online. If most of the value of the association is derived from chapter events, hold them during lunch. Try new online technologies, like Zoom, for virtual networking and meaningful online professional development. Test out mentor programs, curated networking, and situational networking.
Working moms are under enormous pressure professionally and personally. There is not a single moment of rest in their busy schedules. In spite of this, they want a productive, interesting, and rich work life too. Help working moms deliver top-tier performance by becoming the first place they turn for easy access to solutions.
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