Often we set goals for ourselves that are likely to fail. Failing demoralizes the team and makes us more risk adverse. Over time we become caught in a downward spiral.
What kind of common organizational goals are doomed to failure? Growing revenues in a consolidating industry. Increasing membership when the pool of professionals is decreasing. Or improving member engagement with no strategy for innovation or change.
Instead, let’s develop goals that are achievable while also being helpful. Why not try to maintain the percentage of members from the pool of desirable members? Why not work on strategies to involve existing members more? Or try to increase staff engagement or board engagement. Or set up goals around project completion.
Let’s dump the goals that are setting us up to fail and instead adopt goals we feel good about that help our members, and ones we can achieve.