Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members. But, we also talk about how risky change can be, how difficult it is, and how much time and money innovation efforts can use. We want to innovate, but we may be afraid to get started.
So what are some ways to get started? Check out a guest article for Association Advisor titled, The CEO’s Guide to Association Innovation gives CEO’s five tips avoid some of the biggest innovation barriers associations experience. One of the obstacles to innovation are the risks we anticipate, so association professionals shrink their risk by acknowledging the continuum of innovation. It also helps to know that other association professionals had the same experiences you are having.
Generating great new ideas is central to the innovation process. Innovative associations use a 5-step idea process for creating and selecting the best ideas. If your association is having a tough time generating enough great ideas, it may be because people are protecting their idea babies. Once you select an idea for development and launch, you may notice some peaks and valleys in the innovation team’s mood as the project progresses. Help them by supporting the team during the messy middle.
The articles highlighted in this post can help you get started innovating at your association or streamline your current innovation process. If you are interested in more details, please join us at ASAE’s Great Ideas, Sunday, March 5th at 3:30 – 5:00 for our session Overcoming Innovation Roadblocks. If you can’t make Great Ideas this year check out the research which informed our session and these articles, Association Innovation Research and the quantitative companion study by MGI both sponsored by NBAA.