Names are powerful. We treat people and things differently depending on the names we give them. Consider the respect and reactions imbued upon these titles:
Miss versus Doctor
Coordinator versus Vice President
Director of Marketing versus Chief Engagement Officer
The same goes with how we name our conference and event attendees. The name we give them effects how we treat them. Additionally, the name we call them effects how they see themselves.
- The audience
What name can you give your attendees?