Increase Participation By Not Calling Attendees “Attendees”

Names are powerful. We treat people and things differently depending on the names we give them. Consider the respect and reactions imbued upon these titles:

Miss versus Doctor

Coordinator versus Vice President

Director of Marketing versus Chief Engagement Officer

The same goes with how we name our conference and event attendees. The name we give them effects how we treat them. Additionally, the name we call them effects how they see themselves.

Are they:

• Registrants
• The audience

What about:

• Participants
• Partners
• Co-creators
• Innovators
• Collaborators
• World-Shakers

What name can you give your attendees?

Related:

• Normalization of deviants and your association
• Members need to learn from less well-known presenters too
• The difference between an engaged and distanced association