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October 26, 2016 By Amanda Kaiser

Associations Are Lagging Behind, Is It Because We Are Not Playing Enough?

play

Most professionals are missing out on play.

We equate play with kids. For us play is not serious enough. We tend to think of our outside-of work-activities as exercise, hobbies, competing or relaxing. We tend not to engage in play and certainly we don’t engage in play at work. If work was fun we would have to pay to get in, I’ve heard people say.

But play is linked with creativity, problem solving and collaboration. The outcome of play can have serious benefits so play will become a more important practice as we face more complex problems more often.

This is a big opportunity for associations:

  • We can prove to our members and within our professions and industries how critical play is to the kinds of goals we are trying to achieve.
  • We can make time for play at our events and conferences as a precursor to problem solving exercises.
  • We can show our staff, board members and members how to make use of play.

Plus play is fun and fun leads to a better member experience.

Related:

  • Association trend watch: member experiences
  • Intentionally designing member experiences
  • 3 tips for hosting an amazing un-conference

Filed Under: Association Leadership, Association Strategy Tagged With: association innovation, association leadership, association strategy, collaborative, creative problem solving, creative thinking, creativity, future focused, innovation culture, innovation practice, play, problem solving, staff culture

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