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May 18, 2016 By Amanda Kaiser

What Members Will and Won’t Do

what members will and wont do

How much do our words affect our thoughts? Scientists think quite a lot. It follows then that clichéd language may bring cliched thinking.

Are you wondering if that’s true?

How about, “better safe than sorry”?

Perhaps you too can think of a hundred scenarios where this cliche is wrong in the business word, yet this seems like an absolute truism. This saying is something nearly everyone lives by, to a fault.

Are there stereotypes at your association? Common sayings that make you uncomfortable for some unfathomable reason? Statements that have been around so long they must be true… right?

But maybe these myths that we hang on to might actually be totally false. It is easy for our thinking to get stuck in a rut. And our language can reflect this.

Members won’t do that.

Members won’t take the time.

Members won’t pay that much.

Members just want stuff for free.

Members don’t know what is good for them.

Our brain relies on shortcuts for efficiency reasons. But unexamined long held assumptions may be completely wrong especially in light of today’s fast changing business environment.

The next time you hear one of the often used statements think, is this really correct? Opening up our language can open up or thinking inviting in many more opportunities.

Related:

  • Unsolvable association problems
  • Pain indicates a problem in the association
  • Members leave associations without a sound

Filed Under: Association Leadership Tagged With: association innovation, association problems, association solutions, association strategy, member experience, mindset

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