A New Way to Think About Why Members Join

Over and over we hear that professional development and networking are the top reasons members join any association. Here’s another way to think about why members join. They are searching. Here are some of the things they are searching for:

How do we know exactly what our members are searching for? We ask them.

Related:

• Am I going to be the only one like me?
• Members need association help when they face change or start something new
• There is a disconnect between member’s problem and our solutions