Ask most association executive directors, VP’s of membership or directors of marketing what their focus is on and many point to these top goals:
- Attract younger members
- Grow membership
- Increase engagement
- Retain more members
Each of these problems has something in common. They are innovation problems. This is exactly the type of challenge innovation companies like IDEO love to take on. The good news is their magic is not at all secret. We can unpack the steps of their process, walk through how they do it and learn about the best practices they use along the way.
Not only will we learn how to attract younger members we’ll learn about a systematic process that can help us achieve our other big goals as well.
Join me November 5th at 2PM EST for a WebLink International hosted webinar on attracting the future leaders of our associations.
This popular post is the idea behind the upcoming webinar.
UPDATE: You can find a recording of the webinar, the slides and detailed answers to participants questions here.