For every question we have about our association’s business our members have the answer. To often we don’t get the answers we need because we either don’t ask the question or we ask the question in the wrong way with the wrong methodology.
We tend to turn to surveys first because they are easy and fast and guarantee a quantified result which we interpret to be an accurate result. Actually surveys as a method are highly limited. There are 5 other methodologies you can use to get accurate, complete and actionable results depending on the question you need answered.
This presentation, a session from MASAE’s Annual Conference, takes the mystique out of getting member insights and covers 6 types of member research; when to use them and what they questions they are best equipped to answer.