Member-centric organizations have missions. Missions are fantastic! Through our mission we help save the world for our members. Or perhaps we are saving the world one member at a time. Either way our mission is powerful as it dictates the problem we are intent on solving.
Our mission is amazing!
- Draws members to us
- Unites the staff
- Helps our members
- Intrigues the media
- Connects our members
This begs the question, why is there such a gaping chasm between many organization’s mission and the corresponding mission statement? Read most mission statements and the excitement is lost. The drive is gone. The connection is severed. And problems go unsolved.
There is a difference between mission and mission statement
If the mission is what drives our organizations we need our mission statements to better reflect our amazing missions. How do we do this?
Be Outward-focused. Instead of writing the mission statement from the vantage point of the organization how about if we create it to, about and for members?
Create a story. Name the problem we are solving. Define the triggers. What happens as a result of the pain, or what points to the pain? Now state the path.
Add a dash of marketing. What if your mission statement could be an integral part of your marketing story?
Let’s recapture the magic of our missions in our mission statements!