Advertisements are full of lies. Corporations can’t be trusted. Bureaucracy has no soul. Buyer beware.
All of these are massive generalities of course…. except there is the ring of truth.
Yes, some organization staff teams have a conscious. Some processes breed excellence. Some seek to over deliver. But many times, most times we still are left feeling under-appreciated and disappointed. It is with this jaded lens we view at ALL promotions, marketing and sales attempts. We have become skeptical and down right distrustful.
You may be thinking, but we are a non-profit, surely this only applies to corporations? Not so. The whiff of institutionalism from the smallest non-profit staff can send members running. Badgering member to always buy forces them to tune out. Messaging that doesn’t connect doesn’t get a glade.
We make the mistake of thinking that first thing a member does when they contemplate a purchase is think ‘what is the value’ when actually they are thinking ‘will I regret this?’