There are virtually no professional jobs where are not the occasional turf wars. Within ad agencies who gets final approval before the creative goes to the client – the creative team or the account managers? In a consumer products company who gets final approval on a new product – marketing or sales? Who gets to decide whether to add additional member benefits – member services or accounting? From engineering to marketing to finance decisions get made all the time and sometimes by the wrong department. How do you decide who best to make the call?
Chose those closest to your members
When you are making a decision that impacts members defer to the person or group within your staff or volunteers who is closest to your members. Who in your organization is the closest to members? Who has the deepest most meaningful conversations with them? Who is their spokesperson or advocate? Who has the most empathy? Rely on those who know members best, those who understand member’s needs and goals, to give direction.
- Why it is not enough to know why members join
- Think you know your members?
- Smaller associations don’t understand their member’s needs