Why do so many once successful organizations stumble and fall? There are a lot of reasons but one of the most prevalent is not innovating or changing. Organizations like to build on their success or as I’ve heard others say, optimize their strengths or the products, processes and services that made them successful. In a fast changing world that only gets you so far.
Who is successful that wants to be unsucessful?
Not many of us. When you are on top you want to be more successful. It is very hard then to start something new, change or innovate. When you start something new you have to learn all over again how to be successful. Starting something new is risky, may make you look silly and, at least initially, is not very profitable.
Why have startups snatched new business right out from under the noses of Fortune 500 companies? Because it is very hard for these successful giants to go back to that place (highly risk, volatile and unprofitable) where the startups are after they achieved success. It is much more profitable and certain to improve on strengths. This is why you will see most big organizational changes only after continuous revenue decline. They change because they are forced to not because they want to.
Odd isn’t it, that success itself is a obstacle to continued success?
- Why you want members to belong, not just join
- Reasons to belong to an association [cartoon]
- Fear kills innovation [cartoon]