Joining is what a member does. Belonging is how a member feels.
Joining is a transaction. Belonging is an experience.
Joining is rational. Belonging is emotional
Joining is episodic. Belonging lasts longer – maybe forever.
We talk a lot about joining our association, club, organization, museum or zoo. Maybe we should be talking about belonging.
- Why we need to focus on our best members
- What are your members hungry for?
- Finding the next best version of your association