The top blogger sites say to write effectively you need to write as quickly as you can, get everything out, then edit, edit and edit again.
When I read about Stephen King discussing writing I get the distinct feeling that even he feels his writing could always be better. All writing is a rough draft because writing can always to edited, rewritten or tweaked and made even better.
The same goes with marketing. Marketing is a work in progress, it’s never done and you can always make it better. There are always new ways to strengthen the brand. There is room to tell a better story. There are methods to get closer to your customers.
Marketing is a process. The best marketing is worked on continuously and gets better all the time.