No matter the organization, the product or idea you want to sell, competition is stiff. There is fierce competition for your member’s time, attention, interest and money. Your competitors are trying to out-compete you every day. Even your member’s status quo is your competition.
One way to eliminate the competition is to not compete. Pick an important problem to solve that no one is solving. Serve a community that no one is serving. Amplify a worldview that no one is amplifying. Tell your story in a way that no one is telling a story.
There are hundreds of thousands of member organizations, there are many industry experts and countless professional development opportunities are emerging. How do you become the only one?
- Competition is a symptom not a problem
- Why your association’s competition may not matter
- The things that may be wrong with your brand