Who is part of member services? Who is on the sales team? Who is on the marketing team?
Sales, marketing and customer service (member service) are so vital to the health of your organization that everyone who communicates with members supports these functions whether they are work in one of these departments or not. This means:
- accounts receivable
- web content
- web design
- a receptionist
- even the executive director/CEO
all support sales, marketing and member services if they call, talk with, email, tweet, etc. with members. Do they know that?
- The formula for great member service [infographic-let]
- The cycle of offering great member experiences [chart]
- What are your members hungry for?