What are the secrets? Sarah Hill from MemberClicks and Callie Caddie from MultiView got a group of association, non-profit and membership bloggers together and asked this question. What are the secrets to member engagement? Here’s what we said; the results may surprise you.
Engagement is about the personal touch
The more you can taylor your marketing, product development and strategy to your member niche the stronger your association will be.
While engagement is billed as the panacea for lagging membership, it’s not easy to achieve. Just as in romance, you must first understand your ideal significant other, then you find him/her and get to know how they like to be courted. Next you put that knowledge into action and you repeat the process – not over and over again in a mindless automated way, but checking in and making sure they still respond to your efforts and adjusting accordingly. More from Christina Green on the MemberClicks blog.
You can’t have member engagement without listening
How do you know what to offer members and what to stop offering? Ask your members. Start by finding out who your members are, why they joined and what they think so far.
Ask questions! Be genuinely curious about your members! Use the cocktail party rule: listen 70% of the time, share 30% of the time. This is tough because as an association leader you know you have a lot of valuable information to share and you know they need it. But to figure out the best way to get your members that information, you need to talk to them first. More from Sarah Hill on the MultiView blog.
Brand ambassadors drive engagement
The best brands know that their brand promise is just words on paper unless they have brand ambassadors. Staff, members and customers can all be brand ambassadors. Here are four ideas to get you thinking about brand ambassadors.
Brand Ambassadors are members who are loyal, true champions of an association’s overall brand and mission. Their main purpose is to embody the values, character and overall image of an organizations brand. They are the members who will attend every conference and networking event possible; and they will go above and beyond to help ensure member retention and growth. More from Callie Cady on the MemberClicks blog.
Making engagement easy for members
New to Toastmasters I’d classify myself as a highly engaged member. Why? Members are super welcoming and they make it easy to become engaged.
Our Toastmasters group encourages anyone to attend a meeting or two for free to see what it is all about. I didn’t need the second meeting because I was hooked at the first. More from me, Amanda Kaiser, on the MultiView blog.
6 Tactics to help drive member engagement
How do you get members aware of your association and help them understand all the ways you can solve their problems? By marketing to them in the way they want to receive your information.
XYZ University has defined Member Engagement as “the emotional commitment the member has to the association and its mission”. Great definition. So, now we know what it is, but how do we get it? By acting! More from Meagan Rockett on the MemberClicks blog.
Member engagement is complex! There are different definitions, tactics and measurement tools. But you’ll know it when you have it!