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July 1, 2014 By Amanda Kaiser

One More Thing To Delight Your Members

Have you been to Epcot and seen the IllumiNations fireworks show? If you have, you’ll know that saying fireworks show is an understatement. Yes there is fireworks but there also is:

  • music
  • fountains
  • video
  • a float
  • explosions
  • lasers
  • narration
  • lights
  • water
  • fire

illuminationsThe show can be seen from all over the lake and it happens all around you. At some points there is so much happening it is hard to take it all in. During these moments the Disney Imagineers reached the point of diminishing returns. We would love the show regardless of whether they added the laser lights or not.

I think this is what makes Disney and other organizations of their caliber special. They don’t always stick to the biggest benefit for the least cost calculation. They don’t choose the cheapest route. They go overboard because they can. Someone will notice the attention to detail. Most of us will be amazed by the full-effect. And the Imagineers, they might even delight themselves in the process.

 

Related posts:

  • How to show members you care
  •  Attract members and take them on an adventure
  • Are your members getting a job half done?

Filed Under: Member Experience Tagged With: attention to detail, brand experience, creating member experience, delight, experience, member experience, member impressions

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