Many organizations with longevity who also have legacy product are risk-adverse. Risk-adverse means the organization can’t move forward. They can’t develop meaningful innovations, projects or processes that will meet their member’s changing needs because it seems too risky.
Conversely there’s risk-harmony. Risk-harmony is when you acknowledge the risk and know that without risk the initiative is not worth doing. Seth Godin puts it another way – what got you here is what everyone is doing. Now you need to take it to the next level.