Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Event Organizers
    • Happy Participants
  • Services
    • Clients
  • Resources
    • Associations of the Future
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • About
  • Contact

April 28, 2014 By Amanda Kaiser

What Your Members Don’t Know They Need

How many of your member’s friends or colleagues tell them they need to:

  • read this
  • do this
  • see this
  • undertand this
  • hear this

because this is going to be a good for them. They didn’t know they needed this, but they do.

Your member’s friends and colleagues may not be helping them find what they didn’t know they need but as your member’s association you can. You have their back. You can introduce them to ideas, thoughts, concepts and experiences that they don’t know they need. But they do.

Hat tip to Seth Godin and his blog post about discovery. 

discovery

Related posts:

  1. The 3 Myths Of Association Innovation
  2. Old Marketing Vs. New Marketing [Cartoon]
  3. How To Serve Members During Their Professional Life Events

Filed Under: Association Innovation Tagged With: concepts, ideas, innovations, members, products, relevancy, thoughts

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2021 Amanda Kaiser