How many of your member’s friends or colleagues tell them they need to:
- read this
- do this
- see this
- undertand this
- hear this
because this is going to be a good for them. They didn’t know they needed this, but they do.
Your member’s friends and colleagues may not be helping them find what they didn’t know they need but as your member’s association you can. You have their back. You can introduce them to ideas, thoughts, concepts and experiences that they don’t know they need. But they do.
Hat tip to Seth Godin and his blog post about discovery.