You see clearly the very large need for change. You can see that the association is not meeting members needs. There some big gaps between what would make the association great and what is currently offered to the membership. If nothing changes, you fear, the association will start the downward spiral.
Interestingly you may be in the minority. Not everyone has the same worldview. There are those on the staff, on the board, in the membership that don’t want the association to change. Change requires work. Change conjures feelings of risk and uncertainty. Change makes leaders feel like they are sticking their neck out. Battling these forces is not for everyone and for many the change isn’t worth it. Because they don’t want change. They don’t see the need for change. This poses some very big obstacles for potential change makers.
The opportunity becomes not arguing for change but, instead working the long game to illustrate a story of how much better life can be after the change has been made.