Professionals typically seek learning opportunities when they are starting something new or when they are faced with the decline of something. When we have the wind at our backs there is little need to ask for help.
This means associations are perfectly positioned to help their members in two distinct areas.
The start of something new
Members who are new-to-the-profession have many needs like preparing for their career, the job search, navigating their new organization and how to have the best start.
Professionals who are starting a new position may need help evaluating where they can have the most impact and how to get started on specific projects they have no real-life experience with.
Celebrating a new promotion? These members may now be encountering new managerial challenges or increased technical expertise needs.
Member who have moved latterly to a new industry need to get up to speed on industry trends and insights.
Past members and new entrants who are starting a new business serving your profession or industry need to learn more about and connect with your members in a way that’s effective and affordable.
The end of something good
The work process and skills professionals once excelled at are irrelevant because technology changes the way their job is done. They need to learn the new way of doing their job.
A key vendor goes out of business or changes markets leaving your members with a big gap in knowledge or tools. Is there a way your association can fill this void?
Organizations across the industry institute cost savings programs which significantly effect the profession.
The industry has been hard hard by changes in technology or the recession causing a downward-spiral for many member’s organizations.
Figure out what your member’s start-of-something-new-needs and end-of-somethings-needs are and you can serve them far better. Get them through their professional life events and your association becomes invaluable.