As a special treat I took my son to Sonic for a milk shake. I’ve never been to a Sonic drive-in and thought it would be fun to check out. It was fun; a different kind of fast food experience. The milkshake was delicious.
There was just one drawback, since I’ve never been there before I didn’t know how to order (which sounds kind of silly right?) We decided to sit at the tables outside and approached the big sign to order. Most of the sign is the menu and in the right lower corner there’s a key pad. Below the key pad there is a red order button but, it was mostly hidden from my vantage point (I’m kind of tall).
Ready to order, I spent a few seconds re-reading the menu seeing if there were clues. I tried the key pad – no luck. And finally I asked a exasperated woman reviewing the menu on the other side of the sign. It was a mildly embarrassing experience.
Perhaps I’m the only person to have been befuddled by the Sonic Burger order sign. Or perhaps they should put bigger arrows to the order button, included numbered simple step by step directions or have prerecorded verbal directions play when you step up to the sign.
When people try something new there’s a lot of uncertainty about what to do next. If you’re developing a product or service work hard to make the customer’s first experience as easy and pleasant as possible.
Trying some yummy food at Sonic for the first time? The how-to is on their website. The milkshakes are great!