There’s this great barbeque place near my house. The food is really good and the atmosphere is, well, odd. Think of someone setting up 20 tables in an old, dark farmhouse that’s not been remodeled since the 1920’s and you’ll have the picture. I passed it on my way home last night and noticed that the parking lot was jammed. There was a sign outside that said, “Tuesday Night is Bike Night ”. That’s Brilliant!
They have discovered a really great way to create more business for themselves. They gave like-minded customers a clear, specific reason to get together.
Is there a way for you to reward your best and loyal customers– and entice new ones? How could you help your business by pulling customers together in a way that allows them to interact? You could be doing them a great service by facilitating networking opportunities and relationships between members of your following.