Have you ever thought of what you could “say” in a video that you can’t say in an e-mail, print ad or on your website? You can:
• demonstrate how a product works
• give someone a sense of your store or event or space
• impart a sense of who you are
• show them what the experience of purchasing from you might be like.
As a complete novice, I can tell you that producing your own video for relatively little money is really not that hard, just time-consuming. The hardest part is thinking about what you’re going to say. Some thoughts to get you started:
• If you host an event, consider showing scenes from a past event and have a narrative that talks about what past attendees liked most
• Do a product or service demo
• Consider interview-style; interview a current customer(s) or have someone interview you. In general, your audience will want to know what it is you’re selling, why it benefits them and what happens after they purchase.
You will need:
• A HD video camera – even the super small cameras work well. Make sure it’s high definition, will take a good picture and will record sound clearly
• A lavalier microphone – you should be able to find a decent one for around $20, make sure it comes with a 15-foot (or longer) cord/cable
• Lavalier microphone batteries – it is smart to have some on hand at all times so you don’t get stuck with great footage and no sound (a tip from someone who has done this a few times)
• Editing software – low-grade but, passible editing software is usually available with the camera or already on your computer or online. Start with the basics; you can always upgrade to a fancier version later.
You can run the video from your website or you can post to YouTube or a similar site. Then you’ll be able to embed the video on your site, send a link to it in e-mails or in your social media outreach.
If some of your basic customer communication is feeling flat, try a video to energize your customer outreach.